Van Asselt Veranda's

The challenge

Nobody buys a veranda from a specification. They buy an evening outside. But a young company also has to earn the trust that a decade-old name gets for free, and a build like this is a five-figure decision made by two people at a kitchen table.

So the site had two jobs that pull against each other: feel aspirational, and feel safe.

The approach

The aspiration is carried by scale. 'Waar buitenleven begint' runs across the viewport in condensed type big enough to read as a statement rather than a headline, with the photography given room to breathe underneath it instead of being boxed into a hero slot.

The trust is carried by people. The founders' portraits and their own words ('we zijn een jonge en ambitieuze bedrijf met passie voor tuinen') sit inside the headline block rather than on a buried About page, so the company introduces itself in the first screen. 'Kennismaken', or get acquainted, replaces the usual 'Contact' button: a lower-commitment ask for a high-commitment purchase.

Everything below is built from a small component set (service cards, project galleries, quote blocks) so the team can add a new veranda type without a designer.

The outcome

A site that reads as confident rather than loud, with one clear route through it: see the work, meet the people, start a conversation. The vertical 'Ontdek meer' cue and the chevrons keep that route visible without a scroll-jacking gimmick.