Senior UX/UI Designer

👋 Hi there, I'm Nata.
I design interfaces
people enjoy using.

Harderwijk-based designer with twelve years in IT: six of them running products as a project and product manager, the last four designing them. I work across e-commerce interfaces, design systems and brand identity. Confident speaker of 4 languages Dutch English Ukrainian Russian

Illustration of Nata van Houdt smiling and winking while working on a laptop
UX/UI designWeb designDesign systemsE-commerceBrand identityPrototypingUX/UI designWeb designDesign systemsE-commerceBrand identityPrototyping

Selected works

Projects that went from a blank frame to something real

The Veneta.com storefront: product category sidebar, top navigation and the free-advice banner
  • UX/UI Design
  • E-commerce
  • Design System

Veneta.com

Two years on a made-to-measure webshop and the internal CRMs behind it, plus the design system and tokens that keep the two speaking the same language.

View case
Van Asselt Veranda's website homepage with the headline 'Waar buitenleven begint' above a photo of a garden room
  • Web Design
  • UX/UI Design

Van Asselt Veranda's

A photography-led site for a veranda and garden builder: oversized type, a warm outdoor palette, and a first conversation always one click away.

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Blackfridayshoppen homepage and deals overview, showing shop logos and discounted product cards
  • UX/UI Design
  • E-commerce

Blackfridayshoppen

150+ shops and 1000+ deals in one place, designed so a shopper can find the one offer they want without drowning in the other 999.

View case

The toolkit

The five tools I open every single day

Figma
Interface design & prototyping
Photoshop
Photo editing
Illustrator
Vector & icons
InDesign
Editorial layout
Claude
Thinking partner
Illustration of a star holding the principles Nata designs by: emotional design, Gestalt principles and user psychology

About

Design is a way of paying attention

I came to design the long way round. I studied international relations in Lviv, then spent twelve years in IT, coordinating projects and then managing them: web platforms, CRMs, a mobile app. For six of those years I was the person writing the brief, not the one designing against it.

Four years ago I moved to the other side of the table. Having run delivery first changed how I design: I know what a developer needs from a spec, what a stakeholder needs from a prototype, and how much of a redesign actually survives contact with a backlog. Most of my work since has been e-commerce interfaces, design systems and design tokens, and brand identity: two years on Veneta.com, and most recently as senior designer at iExist.nl.

I'm based in Harderwijk, freelancing at the moment and open to a permanent role. Outside client work I've coordinated regional support for Stichting 'Oekrainers in Nederland' since 2022, and I speak four languages well enough to run a workshop in any of them.

Here I am :)
And there is a sneak-peek
to my working routine

Nata van Houdt standing with a laptop under her arm in a plant-filled office
Nata van Houdt arranging sticky notes on a glass wall
Nata van Houdt working on a laptop at a wooden table
Nata van Houdt sketching a wireframe on paper
Nata van Houdt sketching wireframes in a notebook
A wireframe layout open on a laptop screen
Nata van Houdt checking a design on her phone beside a laptop

Let's get in touch!

Got a product that needs shaping?

I'm freelancing at the moment and open to a full- or part-time role alongside it. Whether you need a designer for one project or for the long run, tell me a bit about what you're building.

Get in touch