UX/UI Design · E-commerce · Design System
Veneta.com
Veneta sells made-to-measure window decoration online. Over two years I designed the storefront customers buy from and the internal tools colleagues process those orders with, then built the design system that holds both together.
- Client
- Veneta.com, Zwolle
- Year
- 2023–2025
- Role
- UX/UI & Product Designer
- Deliverables
- UX research, UI design, design system
The brief
Made-to-measure is an awkward thing to sell online. A customer has to measure a window, understand what they are configuring, and trust that the result will fit, all before paying. Behind them sits a second audience nobody sees: the colleagues who take that order through production in a set of internal CRMs.
Both sides had grown organically, in different directions. The storefront and the back office looked and behaved like products from two different companies.
The approach
I worked front to back: UX analyses and research first, then wireframes, then visual design, so the layout arguments were settled before anyone discussed colour.
The bigger move was structural. Rather than redesigning screen by screen, I built a design system with design tokens underneath it: one set of spacing, type and colour decisions, expressed once and consumed by both the responsive storefront and the internal CRMs. A change to a token became a change everywhere, instead of a ticket per surface.
What shipped
A tokenised component library, responsive storefront templates built from it, and CRM screens that finally shared the storefront's vocabulary.
The lasting outcome was less visible than a redesign and more useful: a team that could ship a consistent interface without a designer in the room for every change.
