Graphic Design · Branding
Dimensions Bouwadvies
Dimensions Bouwadvies gives structural and building advice on projects where trust is everything. Their old identity (a clipart logo and documents that looked different every time) undersold the quality of the work.
- Client
- Dimensions Bouwadvies
- Year
- 2024
- Role
- Brand Designer
- Deliverables
- Logo, stationery, brand guide
The challenge
In construction advice a proposal is often the first and only impression. Dimensions' documents were inconsistent, and none of them looked like a firm you would trust with a load-bearing wall.
The approach
We started with a positioning session to name what makes the firm different: precision without jargon. That gave the mark its logic: a D built from flat geometric planes in primary blue, yellow and red, held together by a heavy black keyline. It reads as construction drawing rather than corporate abstraction, and it survives being stamped small on a report cover.
Around it sits an isometric line drawing of a building's floors, used as a pattern: near-invisible grey on light material, ghosted into deep navy on dark. One motif, two registers, so the identity can be quiet on a technical document and confident on a business card.
The system was designed for the documents that actually get sent (reports, proposals, drawings), not just the stationery.
The outcome
A consistent identity with a lightweight brand guide the team applies themselves, from email signature to site-visit report. Every document now reads as one firm.
